Build the Right Thing
Many great ideas fail because the market wasn’t ready, it was too complicated, or the customer didn’t understand it. It is imperative to build the right thing for the right people at the right time.
Many great ideas fail because the market wasn’t ready, it was too complicated, or the customer didn’t understand it. It is imperative to build the right thing for the right people at the right time.
Everyone has ideas, sometimes they are great and really create value, sometimes they are hypothesis that must be tested. Before, during, and after building, it is critical to test hypotheses, measure results and pivot as needed.
It’s important to ask why. A lot. Why does it matter, why does the customer care, why is this important. It is through understanding that we can achieve great things.