Product
Product design and development is evolving rapidly. Rapid prototyping, design thinking, and customer input are making product design more efficient, more effective, and ultimately more accurate. Customer experience is more inclusive of the brand, product, and support.
Story
Story is increasingly becoming a more important component of brand. Brands that can clearly articulate their story and how their product/service can impact customer needs are drawing new customers into their story.
Process
With a great product and a story that connects, process becomes more important. Customer onboarding, tracking metrics, infrastructure and systems are critical to ensuring a quality customer experience.
Understand
Understand the customer, market, technology, everything.
Build Lean
Build with a lean, highly efficient team and make feedback part of the culture.
Create Value
Ensure that your product is creating real, sustainable, and scalable value.
Validate
Measure, Measure, Measure. As much as you can, as long as it is important. Metrics + intuition drive decision making
Reduce Friction
Make the product as easy-to-use as possible.
Connect
Connect emotionally with users. Build a relationship, not a transaction.
See Experience Through the Customer Halo
Design a Great Product
Our business ecosystem has gone from product to service to experience.
Successful user experience design is about creating value, reducing friction, and building connection.
Tell a Great Story
Great products need a great story. A story that is unique and connects with people. A story they can identify with and get behind. The best customers are evangelists of your product, the ones who feel that they are part of a great story.